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Qantas staff TV campaignDate: 22 October 2007
Following the successful launch of the Australian Services Union YouTube advertisement, the Union has now taken the campaign against Qantas cost cutting and downgrading of services to television. The move to television is part of the comprehensive campaign involving a campaign website - http://www.maintainthestandards.com.au/ - post cards, email and a work based campaign aimed at ensuring that Qantas maintains the standards of customer service passengers expect. The 30 second advertisement is airing on Sky News which is beamed into Qantas Club lounges across Australia. The ads are timed to air when the lounges are full of business travellers.
Urging Australians to complain to Qantas CEOIt targets Qantas' most loyal customers and asks them to support new staff who are facing pay cuts of up to $4,000 per year. The ad features a kangaroo bounding through the outback with a voice-over warning about sliding customer service standards at the airline and urging passengers to contact Qantas CEO Geoff Dixon to complain.Assistant National Secretary of the ASU Linda White said airport staff are angry that Qantas was cutting staffing, downgrading classifications and at the same time paying executives millions of dollars in bonuses. "Our members know that Qantas passengers support them in their efforts to improve customer service standards and this ad is showing the passengers how they can help staff to maintain those standards" said Ms White. "The support has been overwhelming so far with thousands of postcards and emails being sent to Geoff Dixon, but we need more help. Passengers do not like the double standards and penny pinching of Qantas executives." The advertisement can be viewed at - http://www.maintainthestandards.com.au/ Emails to CEO Geoff Dixon and other executives can be sent from this site as well. Articles were printed in the Sydney Morning Herald and The Age newspapers on Monday, 22nd October 2007 about these advertisements. You can read them at www.smh.com.au/business/ and www.theage.com.au/business/.
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