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Qld unions launch TV ad campaignDate: 28 February 2009
The Queensland Council of Unions (QCU) will today launch a major TV ad campaign highlighting the seriousness of the global financial crisis and its impact on Queensland jobs. The QCU, which represents 350,000 Queensland workers, is embarking on its first state election TV ad campaign to highlight the importance of job protection in the election campaign. QCU General Secretary, Ron Monaghan, said that it was important for unions to let Queensland workers know who was best to lead them through the tough times. "This election is about protecting and creating jobs during the global financial crisis - a crisis Mr Springborg has said 'is only peripheral to what's happening in Queensland'. "The campaign reflects real concerns of workers in industries where thousands of jobs have already been lost. "The global financial crisis is real and is cutting a swathe through jobs in mining, construction, manufacturing and hospitality. "Now is the time for governments to protect jobs, not cut them as the LNP plans. "Lawrence Springborg has said he will 'front-end' public sector jobs that are 'de-necessary' and only assess positions which are vacated by natural attrition. "Around 12,000 public servants retire, transfer or resign annually - is Mr Springborg saying he'll put these jobs on the scrap heap - especially in the current economic climate?" The QCU campaign will cost around $400,000 and will include: - TV ads to screen in Brisbane, Cairns and Townsville from Friday 27 February - an interactive website (to go live from Friday night) combining Flash, email and social networking aspects (www.stopspringborg.com) including the "Stop Springborg" viral game The TV ads and website will be launched today (Friday 27 February) at 11:00am at the QCU office, Level 5, TLC Building, South Brisbane.
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